Boston - Diversifying his interests beyond the gridiron, Patriot coach Bill Belichick has started a new retail franchise business, "Hoodies R Us,"  with the first location opening on Super Bowl Sunday in a mall in downtown Providence, R.I.  "We thought the cross promotional benefits would be tremendous," said Belichick.

According to a business associate of Belichick, the store is considering several slogans, including, "Hoodies Today. Hoodies Tomorrow. Hoodies Forever” and “Goodie! Hoodies!!”

 

A portion of the company’s proceeds will be donated to the “Hug-A-Hoodie Foundation,” which Belichick founded to encourage sweatshirt wearing in third-world countries and France.

 

When asked whether he was worried about competition from industry giants such as Armani, Tommy Hilfinger and Marc Ekco, Belichick said, “We make one hoodie at time, that’s all we can do. Everything else will take care of itself.”

 

Regarding complaints from other retailers alleging illegal video taping at their facilities, Belichick patiently explained, “We don’t listen to what to others say.”

 

A question about a copyright infringement claim regarding their logo’s backward letter, irritated the coach and ended the press conference. “I don’t know what they’re talking about,” Belichick snapped. “The ‘H’ works in both directions.”